@article{575337,
      url = {http://digitallibrary.un.org/record/575337},
      title = {Getting the message across : the mass media and the  response to AIDS},
      publisher = {UNAIDS,},
      abstract = {The three case studies in this report are examples of what  can be achieved when the media are used creatively towards  positive outcomes. They offer lessons from experi-ence that  will be of value to people everywhere who are interested in  harnessing the power of the mass media to help in the  response to AIDS.},
      recid = {575337},
      pages = {56 p. :},
      address = {Geneva :. 2005-12},
      year = {2005},
      month = {Dec},
}