This publication is a practical guide to producing the kind of radio programs which will make listeners stop and think about HIV/AIDS and how they can help reduce the risk of infection. In 1998 AIDS killed 1.4 million people and left 6 million orphans in Eastern and Southern Africa alone. Lack of information is a key reason behind the spread of the disease. This publication is an attempt to make a difference by providing a practical and inexpensive communications methodology for media and HIV/AIDS workers. It is illustrated with examples of successful HIV/AIDS radio programming from many parts of the world. The handbook will also be of interest to NGO managers, policy makers and communications advisors in the field of HIV/AIDS prevention and health education in general. The publication uses a step by step approach, and includes sections on planning, researching, designing, producing and evaluating radio programs. It also has a section on training in the use of mass media for awareness raising, and includes advice on how to approach funders for small grants. It advocates a participatory approach to communications, in which the listeners can voice their needs in the initial research stage, take an important part in the programs and finally have an input into their evaluation.

119 p. : ill.

Includes bibliographical references (p. 119).

2970017601