The world’s only training guide for commercial diplomats explains how to promote trade and investment abroad while setting priorities for markets, industries and clients. Drawing on first-hand field experience, the guide explores ways to network, create partnerships, build business intelligence and promote trade and investment. Practical checklists and case studies reflect the current business world of digital platforms, social networking tools and the changing profile of international business. The guide is designed for diplomats and trade representatives from ministries of foreign affairs or commerce; trade and investment promotion bodies; business associations and chambers of commerce; and training schools for diplomats.
Part 1 Understanding the big picture -- Chapter 1 Working in trade -- Chapter 2 Strategic planning -- Chapter 3 Strategic choices -- Chapter 4 Home and host country partners -- Part 2 Delivering excellence -- Chapter 5 Approaching new markets -- Chapter 6 Market intelligence: what does the exporter need to know? -- Chapter 7 Customized services for companies -- Chapter 8 Delivering trade promotion services -- Chapter 9 Trade advocacy activities -- Chapter 10 Promoting inward investment -- Chapter 11 Projecting a national image -- Part 3 Managing professional and personal challenges -- Chapter 12 Managing the office -- Chapter 13 Visits home -- Chapter 14 Mission accomplished -- Annex 1 Model letter of appointment -- Annex 2 Sample form to request trade representation services -- Annex 3 Trade fair, exhibition, show -- Annex 4 Staff review form -- Annex 5 ITC tools for commercial diplomacy -- Annex 6 Useful websites.

xiv, 106p. : ill., graphs, tables

Available also online (viewed 29 Oct. 2019).

9789291374571
9789210041096 (e-ISBN)